To keep your PC or laptop creature free of excessive advertising fleas, and other such undesirable digital creatures, the simple solutions of a custom HOSTS file is excellent.
I was browsing the www.tomshardware.com site for information about Intel Core i7 motherboards, and I felt overwhelmed by the excessive assault of advertising. Tom has apparently sold his site to an aggregator, and they have diluted the content:advertising ratio to a ridiculous point.
The solution is to "trick" Tom's site, by diverting its attempts to fetch ads. When a web page at Tom's tells my browser to get advertising from annoying.ad.doubleclick.net, it has to rely on DNS service, if my own computer's HOSTS file doesn't know where "annoying.ad.doubleclick.net" is. And most HOSTS files don't.
The trick is to list in your HOSTS file where to go when Tom's ad-overloaded site want to get its overwhelming and undesirable commercial advertising distractions. Send it to a source that will give it nothing. That way, the desirable content you want to view is unencumbered with parasitic and superfluous drivel.
A good place to get the details on how it’s done and get a good list of sites you would want to block this way: http://www.mvps.org/winhelp2002/hosts.htm
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